Question 1

What is Attriqs?

Accepted Answer

Attriqs is a multi-touch attribution and marketing analytics platform. It combines six attribution models, marketing mix modeling, call tracking, chat attribution, and AI insights into a single platform to show businesses which marketing channels actually drive revenue.

Question 2

How does Attriqs differ from Google Analytics or ad platform reporting?

Accepted Answer

Attriqs provides independent, platform-agnostic attribution. Unlike Google Analytics or ad platform reports, Attriqs uses first-party tracking that works across all browsers, stitches user identities across sessions, and runs six different attribution models side-by-side so you can see how credit shifts between channels.

Question 3

How can I get Attriqs for my business?

Accepted Answer

There are two main paths: For Your Business (run attribution yourself with optional managed services from the EncubIQ team) or For Your Agency (offer independent, certified attribution to your clients). Contact us to discuss which approach fits your needs.

Question 4

Does Attriqs track phone calls and chat conversations?

Accepted Answer

Yes. Attriqs includes call tracking with dynamic number insertion to attribute phone calls to the campaigns that drove them. It also auto-detects and attributes chat conversations from 8+ platforms including Intercom, Drift, HubSpot, Zendesk, Crisp, and more, with no manual integration required.

Question 5

What is MosAIc?

Accepted Answer

MosAIc is an AI-powered conversational assistant built into the Attriqs platform. You can ask questions about your attribution data in plain language, like "which channel had the best ROAS last month?", and get instant, data-backed answers.

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